The coast town has been proclaimed 'the Diamond of the West Coast' because of its white beaches, wildlife and lobsters. Although primarily a fishing town it has become a significant tourist attraction on the West Coast due to its moderate all-year climate.

The pure white beaches and blue sea offers ample opportunity for sea adventures and sport. Visitors can view gannets, cormorants and seals at Bird Island, which attracts ornithologists from all over the world. Other activities include two 9-hole golf courses, 4x4 and hiking trails, whale watching (in season) and all sea activities. No visit is complete without visiting one of its famous open-air restaurants for an unforgettable traditional meal.